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Why Use Email Marketing? Email marketing is not dead for those who are doing it right. And when compared with social media sites, email marketing is believed to be more effective. But similar to other social media outlets, one of the best things you can do in building your platform, regardless of what your earnest desire is might be your need to build your poll. For some it could be the number of friends in your social media but in your case, you need to build an email database of those people who are interested in your product, your service, your ideas, or offerings. Most social media outlets have their own regulatory rules that you must follow, so it is important to have this customer database. So if they institute changes in their privacy or user setting, your access to friends is lost. It is not the same with email marketing because you are in control or the owner of this information. You have a say on how these media is supervised or managed. Also, your only chance of losing that email address information is when the provider shuts down or collapses. The thing is when providers collapse you lose access, and it is not only for email but for other social media outlets as well. One benefit from receiving emails is that it has a more personalized message than social media which broadcasts to no one in particular. And if email marketing is done properly, the receiver is like receiving a package that has been delivered to their particular doorstep and is not like seeing a new item that catches your attention somewhere.
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And, if you are a lot of contacts or friends on social media, the likelihood that they will read or even glance at what you have posted is a lot slimmer compared to people reading the few emails that land on their inbox. When people receive an email, they will keep message that have affected them in their inbox, and only those that affect them. Your emails have better chances of being read if there are fewer items on the inbox. And since these email recipients are already included in your list, they are the target audience that you need to communicate your message to.
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According to a 2014 survey of 1,000 web-based businesses, email marketing has the highest ROI than any other marketing channels. Also when it comes to sales, twenty three percent can be attributed through email marketing and these are not isolated results. There are more advantages to email marketing today than ever and more than any other marketing media you can think of. It is therefore more obvious to build your email list to maximize the value of your customers and your company revenue. You can use email marketing list as a great asset to your company.